In many cases, the returned merchandises are perfectly functional convenience returns. Managers have a multi-billion dollar gain chance to reuse the products by employing remanufacturing.
This informative article addresses several crucial managerial dilemmas regarding consumer products that are remanufactured. Will consumers purchase products that are remanufactured? Second, will the consumer segment that is green want remanufactured products? Will remanufactured merchandise sales replace new product sales? Lastly, this informative article provides guidance regarding pricing and cannibalization mitigation strategies.
PUBLICATION DATE: September 01, 2015 PRODUCT #: CMR599-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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