Nissan executives reconsidering their European marketing strategy published in 1992 the European Union (EU) market integration program and the likely end of bilateral quotas on imports of Japanese cars in some EU countries. Recently established a plant in the UK, Nissan has to decide how to allocate marketing and manufacturing resources among different models in its lineup. "Hide
by John A. Quelch, Kyoichi Ikeo Source: Harvard Business School 23 pages. Publication Date: August 25, 1989. Prod. #: 590018-PDF-ENG
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