Bikanervala - a maker of sweets and Indian snacks and restaurant chain - had a target to put Indian authentic food in a prominent position worldwide. Its initiatives taken over the years had ranged from introducing new cuisines to streamlining systems, procedures and standards that helped the firm keep customers satisfied.
Through these initiatives, Bikanervala had been able to diversify and grow both in India and internationally. However, the food services business faced a set of challenges, with the most important being a dearth of availability of skilled workers. What could keep at pace together with the industry that is growing and Bikanervala do to meet this challenge? Meeta Dasgupta is affiliated with Management Development Institute.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: April 20, 2015 PRODUCT #: W15126-PDF-ENG
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