Topic development and implementation of competitive strategy is usually considered from the point of view of a large, well-organized, and often time-divisional corporation. Achieving a sustainable competitive advantage, however, did, or even more important to the survival of smaller start-up business. Although many studies have been done on how to start-up companies create value for their constituents and how they launch products, several attempts were made to apply the classic big company strategy ideas startups. In this article we look at eleven distinct differences between how large, established firms and their smaller counterparts start to consider a strategy initiatives with an eye to leading businesses to a higher probability of success. Eleven different building on the strengths of the market, market size, relative to the resource constraints, visibility and competitors, investors' expectations, the share ¬ holder / investor risk, portfolio management process, sort, and the time horizon of the results. "Hide
by Alan Davis, Eric M. Olson Source: Business Horizons 11 pages. Publication Date: May 15, 2008. Prod. #: BH277-PDF-ENG
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