Wawa: Building a New Business Within an Established Firm Harvard Case Solution & Analysis

Wawa, $ 4 billion in a private firm, is perhaps the most successful store operator in the United States. Explores how top management decided to build an entirely new business retail gasoline in the range of 100 + year old company core business of high-quality prepared foods and beverages. Charges students with the definition of the business strategy of the organization and to the "mainstream" again proven retail concept with gasoline in the company. "Hide
by Robert C. Wolcott Source: Kellogg School Management 14 pages. Publication Date: January 1, 2006. Prod. #: KEL240-PDF-ENG

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