Philip Morris Incorporated: Seven Up Acquisition A Harvard Case Solution & Analysis

Management is faced with the assessment and the price of Seven-Up. Case describes Philip Morris since its acquisition Miller Beer and Seven-Up as an acquisition candidate. (Case B is UVA-F-0479, and again from UVA-F-0480). "Hide
by Diana Harrington Source: Darden School of Business 25 pages. Publication Date: March 28, 1991. Prod. #: UV2072-PDF-ENG

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Philip Morris Incorporated: Seven Up Acquisition A

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