Corporate social responsibility (CSR) is not a new idea. However, CSR has never been more prominent on the corporate agenda than it is today. Considering the pressure for greater corporate attention to CSR and whether it is justified and can be sustained. Distinguishes business case for CSR and regulatory case and comes to the conclusion that individual firms should assess the extent to which, in general, business CSR relates to their particular circumstances. For some companies, CSR can be a great influence on corporate strategy. "Hide
by N. Craig Smith Source: California Management Review 26 pages. Publication Date: July 1, 2003. Prod. #: CMR262-PDF-ENG
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