Encyclopaedia Britannica has been a leading supplier of encyclopedia in English, but after sales dropped sharply in the early 1990s, the company was forced to declare bankruptcy. Many different organizational and market factors have contributed to the crisis, such as the diffusion of PC, the invention of Encarta, the technical problem of moving the text into an electronic format and difficulty, to invent a new format at the same time operating the leading seller of books. Looking back, what could the company have done differently? "Hide
by Shane Greenstein, Michelle Devereaux Source: Kellogg School Management 18 pages. Publication Date: January 1, 2006. Prod. #: KEL251-PDF-ENG
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