Atlantis Paradise Island adopted a new vision and mission to provide our guests and employees enhanced brand. Atlantis dilemma faced was how to integrate the new vision and mission in all the touch points of the brand in order to increase customer satisfaction and employee engagement. "Hide
by Lynda M. Applegate, Gabriele Piccoli Source: Harvard Business School 20 pages. Publication Date: June 22, 2010. Prod. #: 810140-PDF-ENG
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