Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market Harvard Case Solution & Analysis

Pastor John and Lawrence Chou was inspired by the same problem: the Internet was surprisingly unhelpful in the hunt for an apartment. The online market rental apartments has been fragmented, opaque, and entered with misinformation. The leader in this space was the site Craigslist, which was the largest classifieds site traffic in the world and the tenth most visited site in the U.S., despite the introduction of little innovation in its 15 years of existence. Suffered as consumers, John and Lawrence saw this chaotic space fertile ground for entrepreneurship. But these entrepreneurs decided to take the route were different. "The murder of Craigslist" explores the business and John Lawrence built to improve the online rental experience, and examines strategies to attract users and monetize their sites, all in the shadow of a deep-seated president. "Hide
by Peter A. Coles, Joshua Gans, Wei-Yuan Yu Source: Harvard Business School 14 pages. Publication Date: January 18, 2012. Prod. #: 912009-PDF-ENG

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Killing Craigslist: Entrepreneurship in the Online Apartment Rental Market

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