Can an online forum understanding the evolution of the brand power point? In 2003, Porsche launched the SUV, Porsche purists separated from newcomers to the brand. Vocal members of the online and offline communities ridiculed Porsche Cayenne SUV and did not approve a new generation of drivers. Some opposed the proposal Porsche Club membership for them, and some even refused to renew fraternal Porsche "wave" or flashing lights with them on the road. Values Porsche, speed, luxury, and a certain male eagerness much resonance with the devotees, while drivers Cayenne (which became known as the "SUV for soccer moms"), generally security conscious, family oriented and conservative. Development discussion forums allow a class to discuss the brand strayed too far from their core values and was in danger. "Hide
by John Dayton, Jill Avery, Jeffrey Fear Source: Harvard Business School 22 pages. Publication Date: February 15, 2011. Prod. #: 511068-PDF-ENG
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