Intel’s Pentium: When the Chips are Down (A), Spanish Version Harvard Case Solution & Analysis

Intel, the largest-selling manufacturer of microprocessor computer chips, locates itself in a brand-threatening scenario when a defect is revealed in its top-of-the-line Pentium processor. The narrative remained on the front page news for weeks.

Issues contain the core of the issue, when Intel knew of the problem, how it was revealed, and what actions ought to be undertaken. Teaching Purpose: Students examine effects of a firm miscue that becomes a much bigger story than initially anticipated. Analogies could be made to other company disaster scenarios including communications and brands.

PUBLICATION DATE: August 27, 2012 PRODUCT #: 513S09-HCB-SPA

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

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Intel’s Pentium: When the Chips are Down (A), Spanish Version

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