Intel, the largest-selling manufacturer of microprocessor computer chips, locates itself in a brand-threatening scenario when a defect is revealed in its top-of-the-line Pentium processor. The narrative remained on the front page news for weeks.
Issues contain the core of the issue, when Intel knew of the problem, how it was revealed, and what actions ought to be undertaken. Teaching Purpose: Students examine effects of a firm miscue that becomes a much bigger story than initially anticipated. Analogies could be made to other company disaster scenarios including communications and brands.
PUBLICATION DATE: August 27, 2012 PRODUCT #: 513S09-HCB-SPA
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
Related Case Solutions & Analyses:
Procter & Gamble in the 21st Century (C): Integrating Gillette
Negotiating on Thin Ice: The 2004-2005 NHL Dispute (B)
Lehman Brothers (D): Reemergence of the Equity Research Department
Ancora: Private University Providing Healthcare for the Poor
Trench Town Rock: The Creation of Jamaicas Music Industry
Data Vast INC: The Target Segment Decision
EDWARD JONES
PCAOB Guidance: Docket 038
Energy Gel: A New Product Introduction
Fambul Medical Practice
