A Chinese Start-up’s Midlife Crisis: 99Sushe.com Harvard Case Solution & Analysis

Now into their third year at the helm of an Internet startup in China, Ken Pao and Bill Li were managing a totally different company (with a fresh name) from the one they first founded in 2006. Having switched their business model from a social networking site to an online gaming business came with new challenges.

They hired virtually an entirely new staff, cultivated new partnerships, and most urgently sought new funding. Nonetheless, with three years of expertise, they were no longer a "startup" and now faced the ramifications of mid life. What would it require to stay a viable competitor in China in a brand new industry?

PUBLICATION DATE: January 27, 2009 PRODUCT #: 309060-HCB-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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