The Britney Spears Universe: Social Media and Viral Marketing at its Best Harvard Case Solution & Analysis

Britney Spears is one of the most successful female artists in the modern music world. Here we analyze how Britney Spears and her team of staff rely on social media applications to communicate around the pop icon, and create and maintain a celebrity brand image. In particular, we look at the use of social media during the launch of her single, "Hold It Against Me" and related Femme Fatale album in early 2011. Interaction posted on Twitter, YouTube, Facebook and in conjunction with the comments on the Web page, BritneySpears.com-can be regarded as a prime example of using social media to support new products. "Hide
by Andreas M. Kaplan, Michael Haenlein Source: Business Horizons 5 pages. Publication Date: January 15, 2012. Prod. #: BH459-PDF-ENG

The Britney Spears Universe: Social Media and Viral Marketing at its Best Case Solution Other Similar Case Solutions like

The Britney Spears Universe: Social Media and Viral Marketing at its Best

Share This