WeServeHomes.com Harvard Case Solution & Analysis

ServiceMaster, Fortune 500 home services providers, such as terminex, Trugreen (lawn) and MerryMaids, has a 50% share of the Internet start-up, designed to attract new customers to their services and help service providers to improve quality and reduce costs. If ServiceMaster buy the remaining 20% ​​as compared to VC Kleiner Perkins, or should do ServiceMaster WeServHomes.com more independent? "Hide
by Roger Hallowell, David Kiron Source: Harvard Business School 24 pages. Publication Date: July 5, 2001. Prod. #: 802004-PDF-ENG

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