In the early 1990s, Acer, Inc has two goals: to be the top five PC companies around the world in 1995 and become a global consortium of companies by 2000. The company identified the potential obstacles on capital, images, numbers of experienced managers and international marketing experience in foreign markets, and develop a strategy to achieve their goals. This case is the company's strategy in response to changes in the PC industry. "Hide
on D. Quinn Mills, Richard C. Wei Source: Harvard Business School 15 pages. Publication Date: September 1, 1994. Prod. #: 495001-PDF-ENG
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