Showrooming at Best Buy Harvard Case Solution & Analysis

Best Buy, an electronics retailer, made the global presence with almost 2000 stores in different region of the world. Price-matching apps for mobile phones caused the difference between retailers transparent, online and offline, when it embraced the popularity in 2012. The consumer always prefers to test electronics first-hand before purchase diverted them to use Best Buy stores, which worked as a showroom to look for the innovative products and then explore the desired offers on their smartphones. The case describes the challenges faced by stores due to changing in product assortment, introduction of new apps, loyalty initiatives and the varying pricing policy. It requires the students to determine that despite the higher costs, can Best Buy ensure its sustainability through permanently price-matching their online-major rivals, such as Amazon.

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