The case is set in February 2008. Stefan Tammler, the head of chassis systems control division (CC) of Robert Bosch GmbH (Bosch), has to make a determination about the place for the development of the new anti-lock braking system (ABS) for the low-price vehicle (LPV) section.
The case begins with a brief introduction summarizing the specific situation. It gives a detailed background on Bosch, particularly the chassis systems management division. The key portion of the case centers on the global product development strategy, emphasizing particularly the two development sites in Suzhou, China, and Yokohama, Japan. Also, the Chinese auto market is described in detail, with special emphasis on the LPV section.
PUBLICATION DATE: September 06, 2012 PRODUCT #: ES1301-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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