Opportunity Knocks: Designing for the Emerging Chinese Middle Class Harvard Case Solution & Analysis

In his work at IDEO, the author perpetuates to be intently studying a colossal emerging market: the Chinese middle class consumer. In this post he substantiates three key facets of this consumer's identity. Calling this consumer section "a moving target", he says the important thing will be to maintain a consistently human-centered strategy aimed at uncovering latent demands. Companies that consistently develop their empathy and understanding of the group, he says, can satisfy the arising requirements of one of the largest new markets in history.
Opportunity Knocks Designing for the Emerging Chinese Middle Class Case Study Solution

PUBLICATION DATE: April 01, 2014 PRODUCT #: ROT233-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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