Shanghai Toex Trading Co.: The Going Global Challenge Harvard Case Solution & Analysis

Shanghai Toex Trading Co.: The Going Global Challenge Case Solution

This is just an excerpt. This case is about  LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: July 26, 2016

Shanghai Toex Trading Co., Ltd. (TOEX) was a Chinese family pet grooming devices maker. In 2014, after many years of running worldwide exclusively through 3rd party circulation networks, TOEX opened a brand-new sales and logistics centre in Dallas, Texas to enhance TOEX's organisation in the United States. The brand-new centre was likewise suggested to be a design for potential growths to other nations. With more than a years of market experience, TOEX's creator thought that being successful in the United States was seriously essential for the business's future. He was not sure how to perform an effective global development technique and how to finest utilize the brand-new U.S. logistics centre.

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