Shanghai Toex Trading Co.: The Going Global Challenge Harvard Case Solution & Analysis

Shanghai Toex Trading Co.: The Going Global Challenge Case Solution

This is just an excerpt. This case is about  LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: July 26, 2016

Shanghai Toex Trading Co., Ltd. (TOEX) was a Chinese family pet grooming devices maker. In 2014, after yrs of running globally exclusively through 3rd party circulation channels, TOEX opened a brand-new sales and logistics centre in Dallas, Texas to improve TOEX's company in the United States. The brand-new centre was likewise implied to be a design for future growths to other nations. With more than a years of market knowledge, TOEX's creator thought that being successful in the United States was seriously crucial for the business's future. He was not sure how to carry out an effective worldwide development method and how to finest take advantage of the brand-new U.S. logistics centre.

 

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