Explores the various legal issues raised by a proposed marketing plan for the sale of personal digital assistants in the United States, Europe and Japan fictitious companies in the UK, Zeus Electronics, PLC, with sales of L12 billion. Antitrust law issues include horizontal price fixing and market sharing, monopolization, tying arrangements, resale price maintenance and non-price vertical restraints. Other issues include product liability, enforcement of license conditions in the unsigned "wrapping" of the agreement, as well as restrictions on advertising practices. "Hide
by Constance E. Bagley, Gary E. Bacher Source: Stanford Graduate School of Business 7 pages. Publication Date: August 1, 1996. Prod. #: M287-PDF-ENG
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