Color cases ought to be printed in color to maximize their effectiveness. This case showcases decisions that are crucial in promoting the re launch of Lively, a prepared-to-drink iced tea by Pepsi-Lipton.
The choices are: media, creative and metrics choice. Additionally, it copes with budget allotment to conventional (Super Bowl, television) and new (viral advertisements and social) media.
Pepsi-Lipton Brisk, Portuguese Version case study solution
PUBLICATION DATE: September 06, 2011 PRODUCT #: 513P01-HCC-POR
This is just an excerpt. This case is about SALES & MARKETING
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