Following the Deepwater Horizon oil spill, BP seeks to expand its assets and sales, so it looks to Russia, but a planned alliance with a Russian state-owned expostulations from another Russian petroleum partner thwart oil company. This case maps BP's strategic alliances and exemplifies the relevance of alliance management.
PUBLICATION DATE: September 14, 2011 PRODUCT #: UV5784-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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