Volkswagen of America: Audi 5000 (B) Harvard Case Solution & Analysis

Six months after the launch in the United States, Audi 5000, Audi executives marketing and advertising agency should evaluate introductory advertising for the car. Three alternative campaign to replace the current pending. "Hide
by Stephen A. Greyser, Robert J. Kopp Source: Harvard Business School 14 pages. Publication Date: January 22, 1991. Prod. #: Five hundred ninety-one thousand and sixty-six-PDF-ENG

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