This case relates to advertising Nashua Photo, the largest mail-order printing company of the nation. Discount prices postage (inserted in local newspapers, for example), were used to create new customers, but also allowed existing customers to pay a lower price. Students must assess not only the results of the last quarter of 125 individual stocks in light of this "leak", but also the feasibility of postal discount prices within the marketing mix Nashua author. "Hide
by Phillip E. Pfeifer Source: Darden School of Business 24 pages. Publication Date: September 12, 1994. Prod. #: UV2845-PDF-ENG
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