Word of Mouth Marketing: SheSpeaks Harvard Case Solution & Analysis

Aliza Freud partnered with the Josh McKay (both CBS '01) to introduce SheSpeaks, a word-of-mouth (WOM) marketing neighborhood, in 2007.

What company design would assist them to contend worldwide of Facebook and Twitter - and by what ways should they determine the accomplishment of their marketing developments?

Word of Mouth Marketing SheSpeaks Case Solution

PUBLICATION DATE: June 11, 2010 PRODUCT #: CU121-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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