Alpen Bank: Launching the Credit Card in Romania (Brief Case) Harvard Case Solution & Analysis

Winner of the year 2014 Case Centre Award in the classification of "Economics, Politics and Business Environment." When students have the English-language PDF of this Brief Case in a coursepack, they will likewise have the choice to buy an audio version.In 2006, the nation supervisor for Alpen Bank in Romania, Gregory Carle, thinks about whether to advise the launch of a charge card company. Due to the fact that of bad financial conditions in Romania, the company turned down the concept a number of years previously.

alpen bank case solution

alpen bank case solution

Romania is experiencing a duration of financial development after signing up with the European Union and Carle thinks it is time to reassess the chance regardless of ongoing uncertainty within the business. He should choose whether to introduce a credit card company in Romania, how to place the credit card, and how to get brand-new consumers most successfully.

PUBLICATION DATE: May 19, 2010 PRODUCT #: 4559-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Alpen Bank: Launching the Credit Card in Romania (Brief Case)

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