Terrys Group: Designing Novelty Chocolates Harvard Case Solution & Analysis

Focuses on the development and marketing of new products FMCG (chocolate). The product was innovative and is positioned in a niche market indulgent bars. Pricing and marketing strategy for the product will be highlighted. Focus groups were conducted with consumers after the market, as the market acceptance of the product was lower than originally planned. The focus is on strategies to increase market acceptance. "Hide
by John A. Quelch, Margaret Bruce Source: Design Management Institute 14 pages. Publication Date: January 1, 2001. Prod. #: DMI003-PDF-ENG

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