Brooke Correll and Clos Du Val: Adventures in Napa Valley (A) Harvard Case Solution & Analysis

Brooke Correll, a former executive MTV, Ziff-Davis Media, and WineShopper.com, joined the private Clos Du Val Wine Company, Ltd, in Napa, California, as director of marketing. Cooperation is based expert winemaker, with links to the famous Ch√Ęteau Lafite-Rothschild, Clos Du Val saw his glory days, with high ratings accompanied by robust sales. In 1990, however, sales began to fall behind. As the first winery marketing professional, Correll must chart a new course for the winery to revive the once hottest brands and avoid flagging sales.
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by Gosia Glinskaya, Marian Moore Source: Darden School of Business 10 pages. Publication Date: March 1, 2007. Prod. #: UV0742-PDF-ENG

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