E-Cigarettes: Marketing Versus Public Health Harvard Case Solution & Analysis

To optimize their effectiveness, color cases ought to be printed in color. Electronic cigarettes (cigarette) were heralded by some as a healthcare game changer, enabling smokers to change to a fresh product which carried lower danger of cancer. However, there were issues about the public health risk of e-cigarettes, particularly the chance that nicotine addictions would be readily developed by teenagers from smoking the fruit. Producers claimed that present smokers, not adolescents were the target market, but laws regulating e-cigarettes were far less rigorous than those governing tobacco products

PUBLICATION DATE: November 20, 2013 PRODUCT #: 514059-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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