IMD-3-2083 © 2009
Malnight, Thomas W.; Van der Graaf, Kees; Keys, Tracey
Knowing goals: Each action in this case and video series constructs on the previous one, presenting brand-new complicatedness, conversation points and knowledge. Individuals start in the A-case by checking out the difficulty of intricate dealings with Unilever Ice Cream, and can have beneficial conversations around the causes of intricacy, the effect of intricacy on the company and the obstacles in diminishing intricacy.
These conversations and concerns can be straightly associated to comparable obstacles facing their own companies. As the individuals carry on in the journey with subsequent cases and video footage, they have the ability to check out how the business effectively took on intricacy, the management and organizational difficulties it dealt with in doing so and how these were conquered.
Unilever Ice Cream Europe (A1) Starting Conditions (Transcript) Case Study Solution
Subjects: Complexity; Simplicity; Strategy; Change; Growth; Profitability; Must-Win Battles; Execution
Settings: Europe; Food; Ice cream; €14 billion (Unilever overall); €2.5 billion (Unilever Ice Cream Europe); 2001–2003
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