H-E-B: Creating a Movement to Reduce Obesity in Texas Harvard Case Solution & Analysis

Shade cases ought to be printed in color to optimize their effectiveness. The plan, which started with the employees of the business a number of years earlier, was an effort to train and inform customers on how best to lead a healthier lifestyle. What CEO Craig Boyan had in mind was creating a state-wide healthy living movement in Texas, where obesity was high relative to other states in the U.S.

But how much to go with customers and its employees was a question that his team and COO and President Craig Boyan fought with. On one hand Boyan believed that heb, long recognized for its community engagement, had a function to play in Texans' health and well-being. On the other hand, he comprehended that H-E-B was first and foremost a retailer that had to compete against the likes of Walmart. He needed to make sure that H E B was serving its customers what they desired while also trying to affect their buying behavior toward healthier foods. Some would say that H-E-B had no role in changing the lifestyle and food choices of its own employees or customers. But his team and Boyan thought differently.

PUBLICATION DATE: April 03, 2012 PRODUCT #: 512034-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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H-E-B: Creating a Movement to Reduce Obesity in Texas

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