The procedure of branding a commodity comprises building knowledge of and preference for the specific name of the merchandise that's being branded. Essential to the branding process is the brand positioning statement, often simply called the positioning declaration.
The positioning statement is a tiny written manuscript that foretells how the marketer considers others should think, feel and link to the brand. This note discusses the procedure of brand placement and the best way to build positioning statements.
PUBLICATION DATE: January 20, 2012 PRODUCT #: UV5792-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
