Chief operating officer and the president of Chick-fil-A is a devout Christian who openly operates his eateries according to Biblical principles. A fresh controversy has engulfed his public opposition to gay marriage. For this reason, the company is being accused of discrimination and prejudice. Are the deeply rooted Christianity based founding principles of the firm hindering the business?
PUBLICATION DATE: October 08, 2013 PRODUCT #: W13434-PDF-ENG
Too Chicken to Convert A Chick-Fil-A Dilemma Case Study Solution
This is just an excerpt. This case is about SALES & MARKETING
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