This case is a proposed marketing joint venture, which will enter the Neilson brand chocolate bars to Mexican consumers. Mexican subsidiary Pepsico Foods "- already servicing 450,000 retail stores - offered an agreement to establish a joint branding. Alternative distribution mechanisms are available that would allow Neilson to maintain greater control over its name, at the cost of slower access to the market. (Continuation of this case can be of the same name, the case 995G04). "Hide
by Paul Beamish, C. Bud Johnston, Gail Duncan, Shari Ann Wortel Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: March 4, 1995. Prod. #: 995G03-PDF-ENG
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