John Stack was the insightful Head of Digital Transformation at the Tate, a set of four major art galleries in the UK, the most seen gallery devoted to modern and contemporary art on the planet, including Tate Modern. Stack was pronounced as the sketcher of Tate’s “fifth gallery”, its internet viability. Stack had directed Tate via two digital planning processes and triumph was experienced by his team in developing Tate’s fifth gallery right into a virtual location filled with immersive and engaging communities, tasks, experiences, and content.
Contemplating the future, Stack had been working in order tocarry out a brand new digital strategy, one that included digital as a measurement of everything the Tate did, both practically and physically. This step resulted in escalation in significant questions about return on investment, marketing strategy, product and service design, and organizational structure. What was required to be a really digital organization where digital was the benchmark?
The Tate's Digital Transformation Case Study Solution
PUBLICATION DATE: April 07, 2014 PRODUCT #: 314122-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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