What is the value of the societal listening data to Twitter of Bluefin Labs? Attained by Twitter in year 2013, a Bluefin had developed a system that assembled millions of comments that were on-line in an attempt to develop new metrics for brand marketing and TV programs.
In addition data from Twitter and other social websites, expressions, measured not merely feelings, could be aggregated, and used to calibrate brand functionality and to sell media time. An opposite goal of the instance would be to understand the implications of social TV viewing, the crowd contribution that results when people watch television using the tablet or a smartphone in hand, participating in a virtual community of real-time TV watchers.
PUBLICATION DATE: June 24, 2013 PRODUCT #: 513091-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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