NBCUniversal Harvard Case Solution & Analysis

In the September of 2014, CEO at lmedia and amusement firm NBCUniversal, Stephen Burke has to decide between possible priorities for the company's 'Project Symphony,' guaranteeing the winners a high level of visibility and support across the media conglomerate's broadcast and cable television, movie, and theme park departments.

Historical "Gold" priorities for Symphony, an initiative introduced shortly after Comcast made steps to get NBCUniversal in 2010, saw subsequent victory in the marketplace. Symphony is really strong, actually, that competing conglomerates are keen to purchase some of the cross of NBCUniversal –promotional strengths, as in 2014 Disney did with its megahit Frozen. In 2015 the opportunity is for five films- Fast and Furious 7, Jurassic World, Minions,Fifty Shades of Grey and Pitch perfect 2 -too as two selections in television. Which are most deserving of Gold status?

PUBLICATION DATE: October 01, 2014 PRODUCT #: 515039-EPB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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