The second largest national airline of Canada, WestJet, is going to correspond with the holiday season at the end of the year with a social media initiative. The evaluation of this initiative by the company’s executive vice-president, who has the marketing, sales, and passengers experience, generates the need to resolve these three issues: Whether this plan aligns or not with the company’s brand? Will the approach enhances the correspondence between its guests and WestJetters. The company calls its passengers as guests while its employees as WestJetters, while the third issue was what would be the results after the implementation of this plan and what are the ways to produce the desired results from this initiative?
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