THE ROLE OF SOCIAL MEDIA IN AVIATION CRISIS MANAGEMENT AND EMERGENCY RESPONSE PLANNING Harvard Case Solution & Analysis

THE ROLE OF SOCIAL MEDIA IN AVIATION CRISIS MANAGEMENT AND EMERGENCY RESPONSE PLANNING Case Solution

The case study will facilitate the readers in understanding the transformation of the world in terms of the development and such vast adoption of the internet in the developed and developing regions of the world.

The development and introduction of the internet to the populations and societies all over the world have been a blessing in disguise for them in terms of the birth of social media.Moreover, this has greatly empowered an individual with increased information and awareness irrespective of where he lives and what he does. It has also greatly reduced the lead times in the channeling of informationall over the world and has given birth to various new forms of communications for them.

This revolution has greatly affected and influenced corporate societies and industries all over the world including the aviation industry. Moreover, the businesses are now inclined to reconsider the boundaries and dynamics of their external environment to address the social media influence.

BACKGROUND:

The transformation and introduction of social media can be judged by the fact that more than 25% of the population of the world uses internet and roughly more than half of this population segment of the world uses internet through their hand held devices such as smart phones, tablets and notebooks. Such vast adoption towards smartphones for the internet has greatly supplemented the coverage and mobility of the social media, as a result making it one of the most comprehensive and established sources of information for the viewers from all over the world.

This has drastically changed the crisis management and emergency planning in the aviation organizations all over the world as the response time for such an event has significantly reduced due to the social media. The availability of the smartphones among the general public allows them to immediately co-ordinate and upload information including the photographs and videos on the social media thus, making it impossible for the management of the organization to control the communication and information channels.

The social media platforms including Facebook and Twitter can also be utilized by the managements of the organizations in order to communicate and coordinate in case some crisis or incident does occur. The adjustments and policies for the social media influence on the crisis management and emergency planning are directed to co-ordinate and respond to these arising social media challenges and influences; not to eradicate or control them.

AIMS AND OBJECTIVES:

The aims and objectives of addressing and including the social media influence on the crisis management and the emergency planning of an organization are to reduce and counter the potential challenges. The issues might pose a serious threat to the reputation and image of an organization in wake of a problem or crisis that may arise during the operations of the organization.

The most critical success factor in doing so for the management of the organization is to provide the most accurate, complete and reliable information about the incident to the stakeholders of the incidence including the government, general public and the families of the victims. The plan for the managements of the aviation organization is to disclose the information as early as possible to the media in order to maintain and sustain the credibility among the customers and the other stakeholders of the company.

The managements of the companies must also ensure that the plan is initiated and pursued with the highest professional, organized and structured manner to avoid lapses and lead times in the responses....................

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