E-Bay considers adjustment to the arrangement and rules of its affiliate advertising system, eBay Partner Network (ePN). In particular, eBay reevaluates the role of bonuses for especially productive affiliates, affiliate settlement arrangement, and the complete justification for outsourcing online marketing efforts to independent affiliates.
The case presents the history and progression of ePN, ePN's value to eBay, and the mechanics of on-line affiliate marketing.
PUBLICATION DATE: September 28, 2009 PRODUCT #: 910008-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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