STRATEGIC PERFORMANCE MEASUREMENT OF SUPPLIERS AT HTC Harvard Case Solution & Analysis

INTRODUCTION:

HTC is a well renowned company, which has specialized in making android cell phones over the period of time. The company has earned the confidence and satisfaction of its customers by facilitating its customers with excellent quality products as well as exceptional customer care services. This has also allowed the company to secure its customers’ loyalty towards the brand which has further led the company to build its reputation as one of the top five global brands in smart phones.

The company initially started its operations in 1997 and used to manufacture and supply PDA’s and smartphones as an ODM for mobile operator brands including Orange, T-Mobile, Sprint, Cingular, Verizon, and NTT DoCoMo. The company has worked closely with Microsoft since its inception as well as the company has used Microsoft’s mobile software in its products, which were then sold into the market as operator branded devices.

In 2006, the company became an Original Equipment Manufacturer (OEM) and started selling its products with its own brand name.This has led the company to enhance its overall growth as well as the management of the company has made its back breaking efforts to expand the overall operations of the company geographically at a wide spread range in order to fuel up the overall growth of the company.

In 2009, the company shifted its focus towards the emerging technology of google named “ANDROID”. Android is an operating system launched by Google, which is more flexible, customizable as well as user-friendly than any other operating system.

ROLE OF SUPPLIERS IN THE ENTIRE SMARTPHONE INDUSTRY:

In order to compete strongly in the entire smartphone market, all the players in the industry focus on quality and costs of the products they deliver. Thus, in order to deliver the optimum quality product at a low cost in the entire market, the suppliers in the industry play a key role in this aspect, as higher quality of the product would only be ensured when the supplies used in the product are of optimum quality as well as low cost. (Jason Dedrick, 2010 )

Therefore, the players in the entire industry are highly concerned about their supply management and supply chain department as it could affect significantly on their competitiveness. In addition to this, the suppliers are not only evaluated on the quality of supplies, but also they are evaluated on the cost and lead time of their supplies..................................

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