THE EUROPEANIZATION OF MARIMEKKO Harvard Case Solution & Analysis

THE EUROPEANIZATION OF MARIMEKKO Case Solution 

PROBLEM STATEMENT:

“The primary problem for the management of the organization is to adopt and implement feasible business policies and strategies to ensure efficiency and effectiveness in the wake of increased competition in the industry and changing global business dynamics by expanding the business in the European markets.”
There are some other secondary issues also for the management of the organization that act as a barrier in the performance of the organization and also pose serious threat to the future prospects of the business in the industry. The most critical issue among them all is the decreasing brand reputation of the organization due to the compromised quality of products to which the management of the organization has recently shifted to in order to save the operating costs of the business.

ANALYSIS:

The analysis of the case study of the business will involve a complete go through and study of the internal and external environment of the business and the industry in the markets where the business currently pursues its operations along with a comprehensive study of the value chain of the organization. The in-debt analysis of the environment and the industry will provide a bigger picture of the challenges and issues currently faced by the business to the management of the organization.

SWOT ANALYSIS:

STRENGTHS:

There are various strengths from where the management of the business can take confidence from and utilize them efficiently in order to attain the maximum possible results for the management of the organization and some of them are listed below.
• Well established and historical organization in the region.
• Financially stable and public limited entity.
• Major and dominant market share in the home country.
• Extraordinary growth rate of the organization in the Nordic region and countries.
These strengths of the company are the center pillars and driving force of such impressive past performances of the business and will continue to serve the business well in future operations as well, provided if these are exploited and sustained effectively and timely by the management of the organization for the interests of the business.

WEAKNESSES:

There are multiple weaknesses within the business structure of the organization that act as barriers and problems for the business and the management of the organization in effectively running the business and ensuring the positive growth of the company in the present circumstances of the markets and industry in which the organization operates. The most critical weaknesses of the business and the management of the organization are illustrated below.
• The management of the organization has failed to replicate the growth rates of the Nordic regions and markets in other European markets.

• The customer loyalty of the company is affected due to the outsourcing of the production operations of the company.
• The management practice of outsourcing the production has negated the innovation in the product base of the organization.
These issues are critical for the management of the organization to be tackled as they are hindering the performance and operations of the business and will certainly harm the interests along with the revenues and margins in the long term period.

OPPORTUNITIES:

There are several opportunities and benefits for the business that the management of the organization must identify in order to be successful in casing in the opportunities that the markets and the industry present to it and timing is the most critical aspect due to such intense competition in the liberalized European markets. Some of the opportunities for the management of the organization and the business are listed below:
• The management of the organization should expand in the other unexplored European markets and further increase the market share in the markets it operates.
• The management of the organization should further diversify the product range of the company that it offers to its customers............

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