The Atavist: Reinventing the Book Harvard Case Solution & Analysis

Atavist, launch based journalists, publishes books amplified singles and software to create an expanded book. The company is currently engaged in both publishing and software development, but how to attract funding and grow, must decide whether to focus on one or the other. "Hide
by Mukti Khaire, Maria Tripsas Source: Harvard Business School 24 pages. Publication Date: June 29, 2012. Prod. #: 812177-PDF-ENG

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