Strategic Activism: The Rainforest Action Network Case Solution
RAN served its purpose by establishing campaigns in order to change the direction of organizations far from exploitation and the destruction of forest resources that were nonsustainable. RAN worked with native forest communities, student groups, and other nongovernmental organizations. Founded in 1985, RAN had 10,000 members and an annual funding of $2 million in 2003. Over time, the extent of RAN's campaigns had widened. Reduce the danger to forests and the environment as a result of climate change, protect fragile ecosystems, and rAN sought to stop the logging of old growth forests.
–All three of its campaigns in the year 2004 focused on these objectives. In April 2003, RAN's board of directors appointed as executive director Michael Brune, the former efforts director for the organization. Brune and the board of directors started a review of RAN's strategy and mission in light of the increased range of RAN's campaigns. What changes to the strategy, structure, and resource base of RAN would be required if it were to expand its assignment, for instance, to contain natural systems including the climate, clean water, and clean air?
PUBLICATION DATE: July 29, 2004
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
CNBM: Rolling Up Chinas Cement Industry
Strategic IT Transformation at Accenture
Cutlass Capital L.P.: Discussion with David Hetz and Jon Osgood Video
Harley-Davidson: Building a Brand Through Consumer Engagement
Monitor Technology: Pat Tallon
Driving towards a disruption?
How to Manage Outside Innovation
Supply Chain Close-up: The Video Vault
ACCOUNTING ASSIGNMENT
Advancement in the management of the Septic Arthritis in Adults
