The DIFI Conquest of Emerging Markets: Polish and Czech Strategies “Will they call...?” Case Solution
Abstract:
The case explains the worldwide growth of DIFI, an Israeli straight insurance provider, to the CIS markets. The primary focus is on the advertising management of the business and on the problems connected to bringing an ingenious organisation design to, and handling operations in, emerging sector. The case goes over an alliance in between DIFI and RSA Group, a British insurance company.
Pedagogical Goals:
2) Globalisation techniques for service business: How to strike the best balance in between global standardisation and adjusting to regional markets. 3) Tactical alliances as accelerators of worldwide development: Don?ts and do?s. 4) The HR measurement of tactical alliances: Nation lifestyles and business cultures.
This is just an excerpt. This case is about Marketing
published: 31 Jul 2009
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