This string of cases follows the shifting relationship between Verbeek's Industrial Packaging Department with TotPet, a major French oil company, subsequent to TotPet established a supply chain rationalization effort. As the only truly international supplier of oil drums, Verbeek assured its customers of closeness quality and continuity of supply, while at exactly the same time managing sales relationships locally. With supplementary global clients, like TotPet, re-engineering their buying and supply chain operations to lessen the number of providers and form international relationships, the pressure built to obtain control of prices, which had been based on local competitive states and relationships.Verbeek Packaging Worldwide (A) The TotPet France Account Case Study Solution
PUBLICATION DATE: December 20, 2013 PRODUCT #: INS398-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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