The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales (Spanish) Spanish Case Solution
Abstract:
The case illustrates an innovative integrated advertising campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Well known at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign. The case follows the decision-making process step-by-step, with particular passion to the use of digital channels in the launch strategy and social media measurement and ROI.
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Pedagogical Objectives:
The case can achieve the following objectives individually or in combination: - To explore how Nokia leveraged partnerships with major brands like Burton and events such as the European Snowboarding Ready for launch and further develop the N8 - To discuss what factors should be considered when choosing a community for a targeted social networks campaign to launch a product - To concentrate on how Nokia launched and promoted its new product by implementing a community- and advocacy-based approach - To understand how to evaluate a social networks campaign
This is just an excerpt. This case is about Marketing
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