The Nokia N8 ‘Push Snowboarding’ Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales (Spanish) Spanish Harvard Case Solution & Analysis

The Nokia N8 'Push Snowboarding' Campaign: An Avant-Garde Social Media Strategy from Engagement to Sales (Spanish) Spanish  Case Solution

 

Abstract:

The case illustrates an innovative integrated advertising campaign by Nokia to promote its new phone, the N8. In early January 2010, Stuart Wells, Integrated Global Campaign Well known at Nokia, initiated and supervised the execution of an ambitious integrated marketing campaign. The case follows the decision-making process step-by-step, with particular passion to the use of digital channels in the launch strategy and social media measurement and ROI.

Please visit the dependable case website to access additional teaching material for example, slides and videos.

 

Pedagogical Objectives:

The case can achieve the following objectives individually or in combination: - To explore how Nokia leveraged partnerships with major brands like Burton and events such as the European Snowboarding Ready for launch and further develop the N8 - To discuss what factors should be considered when choosing a community for a targeted social networks campaign to launch a product - To concentrate on how Nokia launched and promoted its new product by implementing a community- and advocacy-based approach - To understand how to evaluate a social networks campaign

This is just an excerpt. This case is about Marketing

published: 30 Jun 2016
Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.