Since its controversial merger with Compaq, Hewlett-Packard has been under pressure from analysts and some shareholders to divest itself of its low-margin PC business. For the CEO Carly Fiorina and others on the management team HP, however, the PC seemed indispensable broad strategy to become more customer focused. In May 2004, the shares of HP significantly undervalued, Mike Winkler, director of marketing for HP, was asked to weigh in on the PC in the future strategy of the company. HP can serve their customers better with or without a PC? And if HP was in the PC, as the company must price them? "Hide
by Rohit Deshpande, Seth Shulman Source: Harvard Business School 16 pages. Publication Date: February 25, 2005. Prod. #: 505065-PDF-ENG
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